MISDEED

This project started as a rebrand for rum bottles. Although it quickly extended to a campaign as an advocate for oceanic pollution. Now the new story of MISDEED is born. Finding the concept in which the brand was heading took the longest in this process, but once I found it, the rest came easy. Now MISDEED proudly advertises not only their bottled rum, which is made from reused glass, but they also donate a percentage of their profits towards The Ocean Cleanup. Keeping us all here for a good time and a long time.